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7 Actionable Content Marketing Tips For More Traffic

Content marketing is a valuable way for businesses to improve their online visibility. It focuses more on creating and sharing valuable content than promoting a product or service. Ultimately, this marketing strategy is effective for building trust, credibility, and brand awareness.

One of the keys to successful content marketing is high traffic to your content. It can be traffic on your blog posts, videos, or other social media content. Without good traffic, it’s almost impossible to achieve other marketing goals.

However, generating traffic isn’t a one-night battle. If you want higher traffic on your content, we’ve curated some of the best ways. Read on to explore the seven actionable content marketing tips for more traffic.

#1. Create Eye-Catching Headlines

You need attractive headlines for blog posts and videos. Plain titles will hardly work for capturing audiences. However, avoid creating click-bait headlines, as Google and YouTube may penalize your website or channel.

Some of the practices you can try to create attention-grabbing headlines include:
● Keep your headline clear and concise
● Use action words
● Use numbers or statistics
● Use strong adjectives
● Create listicle format
● Create a sense of curiosity

Your writing experience will play a significant role in this stage. The more experienced you’re, it will get smoother for you to create awesome headlines and titles for your content.

#2. Produce High-Quality Content

Producing high-quality content is the first rule to make a successful content marketing strategy.

If you write blog posts, ensure that your writings are informative, properly formatted, and enjoyable to read. Many blog posts use a conversational tone, using first pronouns to engage audiences.

Addressing readers as ‘you’ can provide a more friendly and personalized reading experience. Also, use proofreading tools to ensure your drafts are error-free.

This rule also applies to other content, such as images and videos. For example, you can focus on creating educative or entertaining YouTube videos to attract audiences. Avoid long videos to enhance audience engagement.

#3. Analyze Your Results

Monitoring your content is a crucial part of content marketing. You need to know how your content performs and whether or not it drives traffic, engages audiences, or generates leads. If you notice specific topics that drive higher traffic, you can explore more.

You can use Google Analytics to check your blog. Other social platforms like YouTube also provide an analytic page to help you monitor content performance. Check important metrics and make adjustments wherever possible.

#4. Promote Content Across Platforms

Your job doesn’t end after producing and optimizing content. To boost traffic, you can promote your content across online platforms. The most effective way is to leverage social media and encourage people to read or watch your content.

Use your social media account to promote your freshly-launched content. Give a brief discussion to attract people to click your link. You can also join relevant groups and promote your content to the community.

#5. Repurpose Your Content

There are several ways to repurpose your content. You can dig into your old blog posts and rewrite some topics that drive the most traffic. Add new information and visuals to make your post look fresh and new.

You can also repurpose content into different content formats. For example, you can turn a blog post into a video and vice versa. You can also turn a podcast into a blog post, ebook, infographic, or image for social media content.

Be careful if you turn written text into visuals. Avoid putting too many words and emphasize your messages more through images, illustrations, or typography. Additionally, you can embed your visuals on blog posts to enhance SEO for higher traffic.

#6. Guest Blogging

Guest blogging is a content marketing strategy that involves creating content for other websites in your industry or niche. To be able to guest blogging, you must find relevant websites and find their contact email.

Send your request to guest blogging and explain why you want to do it. You can mention some of your blog titles to the website owners. If they’re interested in your blogs, they will allow you to guest posting.

Providing high-quality content that adds value to the target website’s audience is essential. Your post should be well-written, informative, and engaging, and include a link to your website within the content or author bio. This link will drive traffic back to your website and can also improve your website’s traffic and search engine rankings.

#7. Optimize Content SEO

Whether it’s written or visual content, SEO is vital to boost your content discoverability. You must research keywords, optimize the content structure and visuals, and build quality backlinks.

You also need to optimize your video content. If you post your video on YouTube, optimize the metadata, including the video title, tags, hashtags, and descriptions. Also, include closed captions and transcripts to enhance SEO.

Today, you can find many online tools to help you optimize content, such as Ahrefs, SEMrush, TubeBuddy, and VidIQ. They can give keyword recommendations and suggestions to help your content rank high on SERPs.

Takeaway

High traffic can be one factor defining your content marketing success. It signals that your content is exposed to many audiences, resulting in a higher chance to build a bigger community and spread brand awareness.

The above points are actionable and practical ways to boost blog or social media traffic. Another crucial key to success is to use comprehensive marketing tools and consistently following the proper practices to stay competitive.

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andre-oentoro

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

If you need to secure your domain and hosting for your website, I highly recommend Siteground. You can learn more about them in theses posts:

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Aloha, I am a Hawaii based freelance web designer and developer located on the beautiful island of Maui. Where the skies are blue, the palm trees sway and spam is a pretty big deal. My articles are geared towards site design and development, nifty wordpress tips and and other ramblings of webthings amusement.

If you need to secure your domain and hosting for your website, I highly recommend Siteground. You can learn more about them in theses posts:

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