7 Ways to Increase Your WordPress Business Website Conversion Rate

WordPress is one of the biggest web platforms on the internet. Its diverse features and ease of use have attracted many businesses to use this platform to build an official website. That's why there has been an increasing number of WordPress websites springing up all over the place.

However, just because you have a WordPress business doesn't mean that you're guaranteed success. In fact, according to recent statistics, around 20% of small businesses fail within the first two years since they don't generate enough.

If you don't want to be one of the 20% that's failing in your first few years, then you need to focus on increasing your conversion rate through your website. Your conversion rate is essentially the percentage of website visitors who take the desired action, such as making a purchase or signing up for a newsletter.

How to Improve Your Website Conversion Rate on WordPress

Fortunately, there are a number of things you can do to increase your WordPress website conversion rate. Here are 7 of the most effective ways to do that:

1. Use persuasive copywriting

One of the most important factors that will influence someone's decision to convert is the copy on your website. Your website copy should be clear, concise, and persuasive in order to convince people to take the desired action.

Copywriting is a part of effective marketing, so it's worth hiring a professional copywriter if you want to get the best results. You can use copywriting on many platforms, including TikTok marketing and YouTube content. Great copywriting can attract audiences to get to know your brand better.

However, if you don't have the budget to hire a professional copywriter, you can still improve your copy by following some simple tips, such as:

– Use short and snappy sentences
– Write in a conversational tone
– Use active voice
– Highlight the benefits of taking action
– Use persuasive words and phrases

2. Create a strong CTA

Your CTA (call-to-action) is what tells website visitors what you want them to do. It should be clear, visible, and use persuasive language to encourage people to take action.

For example, if you want people to sign up for your newsletter, your CTA could say something like, “Subscribe now to get exclusive discounts and updates straight to your inbox!”

3. Use eye-catching visuals

Humans are visual creatures, so it's no surprise that we're more likely to convert when we see an eye-catching image or video. In addition to well-written copy, your website should also feature attractive visuals. This could include photos, infographics, videos, games or anything else that's visually appealing.

Make sure to use high-quality visuals on your website, and consider using animation or videos to really grab attention. You can also use heatmaps to see where people are looking on your pages and make sure that your most important elements are placed in these “hot spots.”

4. Use scarcity tactics

Scarcity is a powerful psychological tactic that you can use to increase your conversion rate. When people feel like they might miss out on something, they're more likely to take action.

There are a few different ways you can create a sense of scarcity on your website, such as:

– Offering a limited-time discount
– Offering a limited-time freebie
– Limiting the availability of your product or service

5. Offer a money-back guarantee

People are often hesitant to make a purchase because they're worried about being scammed. You can ease these fears by offering a money-back guarantee. This essentially means that people can get their money back if they're not happy with what they've purchased.

6. Use social proof

Social proof is a powerful psychological phenomenon that refers to the idea that we're more likely to do something if we see other people doing it. For example, if we see that a lot of people have liked a certain product on Facebook, we're more likely to buy it.

There are a few different ways you can incorporate social proof into your WordPress website, such as:

– Showing how many people have purchased your products or signed up for your services
– Featuring customer testimonials or reviews
– Showing social media interactions with your brand

7. Make it easy to navigate

If people can't find what they're looking for on your website, they're not going to stick around for long. That's why it's important to have a well-designed website that's easy to navigate.

Some things you can do to make your website more navigable include:

– Having a clear and simple menu
– Using breadcrumbs
– Creating search functionality
– Grouping similar products or services together


Building a website on WordPress has many benefits, including the fact that it's relatively easy to use. However, just because WordPress is user-friendly doesn't mean that building a successful website is a walk in the park. You still need to put in the time and effort to create a website that converts.

If you want to increase your website traffic, you need to ensure every element that leads to it, such as interesting content, page speed, and user-friendly navigation, is in place.

What other ways have you used to increase your WordPress website conversion rate? Let us know in the comments section below!


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

If you need to secure your domain and hosting for your website, I highly recommend Siteground. You can learn more about them in theses posts:


Aloha, I am a Hawaii based freelance web designer and developer located on the beautiful island of Maui. Where the skies are blue, the palm trees sway and spam is a pretty big deal. My articles are geared towards site design and development, nifty wordpress tips and and other ramblings of webthings amusement.

If you need to secure your domain and hosting for your website, I highly recommend Siteground. You can learn more about them in theses posts:


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