Video marketing has been a popular marketing technique in recent years due to the rise of social channels and video-distributing platforms around the world. Facebook, TikTok, and YouTube are some of the most well-known channels many brands have used to promote their products.

Moreover, about 89% of marketers agree that video marketing campaigns help businesses get a higher ROI. That's because 85% of people love watching branded content whenever they want to purchase online products.

Videos are beneficial in many ways.

They help customers understand product information rather easily and help boost the company's performance on WordPress sites. However, one of the main issues when it comes to video marketing is creating videos that are high-quality and interesting enough to hold the viewer's attention.

There are plenty of video marketing tools out there that can help businesses with this task, and in this article, we'll be discussing some of the best ones.

1. Vyond

Vyond is one of the most popular video marketing tools available on the internet. It offers a wide range of video styles that can be customized to fit any branding need. It has a user-friendly drag-and-drop interface that makes creating videos easy, even for those with no prior video editing experience.

This software is also great for professionals as it offers high-end features to make videos look classy. Not to mention, Vyond's video output can improve your video marketing performance thanks to its stunning element and templates provided by this platform.

2. Wistia

Wistia is another great option for businesses looking to create high-quality video content. It offers a wide range of features, including the ability to add calls to action, capture email addresses, and track viewer engagement.

You can use Wistia to improve your social media videos, such as by adding interesting thumbnails. Thumbnail images are essential if you make video content as it drives people to click and watch your videos.

3. Renderforest

Renderforest is an excellent tool for creating promotional videos, product videos, explainer videos, and many more. This tool is great for business owners as it helps them produce high-quality marketing materials within minutes.

This video marketing software has a user-friendly dashboard that allows first-time users to adapt to its feature. Therefore, many marketers opt to use Renderforest when they want to make marketing videos.

4. InVideo

Another video editing tool worth mentioning is InVideo. InVideo lets you make entertaining videos in a few clicks. There are thousands of templates available on this software that you can use to improve your marketing content.

Don't worry about the add-on features! InVideo also provides a hand of unique elements, such as images and music, to accompany your business videos, making them look appealing to general audiences. You can simply drag and drop the template and add animation to improve your marketing content.

5. Crello

If you want to make marketing videos from scratch with minimal effort, you can use Crello. Crello is a great video marketing tool that allows you to create HD videos with a few clicks of the mouse.

This software lets you customize your video content without any experience. It provides a variety of unique templates for users to choose from, along with hundreds of fonts, backgrounds, and effects.

6. Animoto

If you are looking for a quick way to make marketing videos, Animoto is the right choice for you. This video marketing software allows users to create professional-looking videos in minutes by simply dragging and dropping photos and videos into the template or using their voice or webcam. You can even add music from iTunes to make your marketing video more appealing!

Animoto also offers an array of unique templates for business owners to choose from, depending on their business objectives. The platform allows business owners to upload multiple images and videos into one template for an engaging video presentation. It also provides an option that enables users to send an email directly after uploading their marketing video on YouTube or Facebook to track its performance in real-time.

7. Moovly

Moovly helps beginners make marketing videos with ease. This software is great for in-house marketers and professional marketers who are looking for ways to create marketing videos quickly. The software offers over 100 templates with its free plan, with additional templates available through paid plans.

The platform also allows users to add text, music, and narration using their voice or webcam. You can even create animated videos by simply dragging and dropping images into the template.

8. VideoScribe

VideoScribe is an easy-to-use video marketing tool that allows users to make animated explainer videos in minutes.

Whether a new startup or even a blockchain game company, this software features an array of pre-made templates for users to choose from based on their business goals. It also allows users to customize their templates by adding images, text, and audio tracks. Users can even import their own images from the computer or Google Drive.

VideoScribe also offers a free plan where users can create up to three animated explainer videos for free. Paid plans start at $19.42 per month, which includes unlimited projects, HD quality output, and unlimited revisions of your video marketing campaign! If you're looking for an easy way to make explainer videos for your business, VideoScribe is a great tool for you!

Takeaway

Video marketing is one of the most effective strategies many marketers have used. Videos help businesses attract more customers, improve SEO, and generate ROI. Making marketing videos is not easy but doable. With the right video editing tools, every marketer can produce engaging and informative videos for the audience.