Imagine reading a block of text without visuals. You may face difficulties understanding the content. In this case, images, videos, infographics, graphs, and other visual content come to the rescue to help reader.
Visuals help break down complexities in your content. Therefore, readers can retain information better and feel comfortable reading content on your site. They can stay longer, clicking and scrolling from one page to another.
Most importantly, adding a few visuals helps boost SEO and maintain your site. You can rank higher on search engine result pages and improve your online presence. Let’s find out how visual content can intensify SEO.
#1. Enhance Content Readability
Visuals can enhance content readability. They can provide additional or supporting information to related content that allows readers to improve understanding and prevent misinformation.
For example, if you’re explaining Blockchain technology, you can provide explainer videos that show how it works. As the topic has not become a daily talk, readers can face difficulties understanding blockchain without visualization.
An example of an explainer video by Breadnbeyond
Visual content like short explainer videos can help you break down complex concepts and provide real-life examples. This way, your content will be more engaging, and readers will stay longer on your site.
#2. Boost Average On-Site Duration
When readers are engaged with your content, it will improve the average on-site duration. This metric is specifically vital as Google considers it as one of the factors to rank your page on result pages.
A more significant on-site duration indicates your content is relevant and valuable to readers. You can gain credibility and trust from readers. You can expect significant site growth over time by consistently providing valuable content.
#3. Create Additional Backlinks
Backlinks (inbound or incoming links) are links from one site referring to a page on a different site. For example, if a site puts a link in its content to your page, you get one backlink.
According to Google, backlinks are one of the leading factors for defining a page’s rank on search engines. Pages that have a large number of backlinks generally enjoy higher rankings.
Visual content can help you generate more backlinks. For example, if you provide graphics or infographics in your context, other writers may also use your visuals and add a link to your page.
#4. Add Variety to Content
Images, videos, and other visuals also add colors to your content. They make your page more entertaining and well-balanced. Also, visuals can break down a longer blog post into chunks and make it easier to understand by readers.
With engaging delivery, you can satisfy readers and build a loyal community. Many will value your site as a credible and valuable source. It will work better if you create your own visual content.
However, over 43% of marketers struggle to produce visual content for SEO constantly. To overcome this problem, consider repurposing descriptive content into visuals and vice versa.
#5. Rank Better on SERPs
Most internet users enjoy visual content more than a long block of descriptive content. In fact, Google also considers this preference. Many experts believe that Google also prioritizes pages with visual content in them.
That’s why sometimes you find video content in the first few ranks on Google result pages. After the video results, the following pages will most likely have visuals (images or videos) in their content.
#6. Expand Social Media Presence
Lastly, creating and including visual content on your site pages can boost your social media presence. Readers may value your visual content as informative and share it on multiple social media platforms.
This way, you can reach more audiences and encourage their curiosity. They may try to find your page through search engines or directly type your site. Therefore you can expect higher traffic and a stronger online presence.
Incorporating visual content on your pages can help you build a successful website. You can add a few images to your high-traffic pages or include a video on your landing page. Visuals can help you attract and engage visitors.
In addition, you can repurpose blog posts into videos or infographics to enrich your site, and social media feeds. Share and promote your content across multiple online platforms to reach a wider audience and generate more significant results.