When you build a professional website from WordPress, the main priority is to get as many quality leads as possible. That way, you have a great chance of turning them into customers.
Gathering high-quality leads may be a challenging task for marketers to deal with. Even after you've created a fantastic, high-converting landing page, you're not done yet. There are more advanced strategies to help you convince your visitors to submit their data.
Video Marketing is one of the best ways to generate more leads for your WordPress. Video content is very interesting and people enjoy watching it. They can convey your information in an attractive and more accessible way through visuals.
As a result, they are a very effective way to drive engagement, generate leads, and increase your visibility on Google.
Let's dive more into several best tips for leveraging video marketing to generate more leads for your WordPress website:
#1. Use videos as gated content
Gated content is content that requires users to provide various personal data by filling out forms or by signing up. In other words, users need to register to be able to access video content or get other online materials.
So, the main purpose of gated content is to get personal information from potential customers, such as email, telephone number, etc. Usually, digital marketers do this to get leads for business purposes.
#2. Produce high-quality contents
Content is the main key to a successful website. High-quality and engaging content will keep visitors coming back and staying longer on your website. It can not only boost your SEO ranking but also be able to generate more leads, increase brand awareness, and drive more sales.
Therefore, with high-quality video content, you can effectively attract more visitors, and they will share it with others. That way, your video will also have a higher opportunity to go viral.
#3. Add videos on landing pages
The landing page is one of the most crucial places on your WordPress website. Whether visitors will continue their search or leave is determined by the appearance, and speed of your landing page. Then, what kind of video should you make?
The landing page is the best place to introduce your business. Hence, introduce your business briefly and attractively through explainer videos. This type of video provides a compelling way of introducing your business through animations and explanations that are concise, and easy to understand.
According to research, explainer videos boost the confidence of 52% of people to buy a product.
For example, you own a blockchain company and want to generate more leads. You can leverage your WordPress website by including blockchain video on your landing page. That way, you will have an excellent opportunity to turn visitors into loyal customers.
#4. Leverage social media
Social media is a powerful tool to boost website traffic and generate more leads. If you use it wisely and effectively, it is guaranteed that it won't take long for visitors to flock to your website.
Ensure to embed social sharing tools to make your sites’ content easy to share. But don't just sit back and wait for people to share it.
You can share new content that you just upload to your social media platforms. Try to create various types of content like videos, infographics, and blog posts. This method does not require a lot of money and effort, just requires consistency.
#5. Have a clear call-to-action
Relying solely on video content will feel less convincing to your potential customers. Having a video with a clear message is also a good thing. However, it would be even better if you were able to get them to come and buy the product.
One of the best strategies is to include a CTA in your video. You can use a clear call-to-action (CTA) to easily direct customers to directly buy your product or service. That way, you're also giving your customers ideas for what they should do next after watching your video marketing.
#6. Include videos in your email campaign
Email marketing is not only for loyal customers but it can also be used to maintain and generate more leads. Hence, you can consider including videos alongside images, text animation or infographics in your emails.
For example, to complete compelling video content embedded in your email, you can ask the customer to fill out a certain form. Later, the sales team can use the form as customer data for follow-up. It is an efficient way to connect and generate more leads through your email campaign.
Videos are the most famous content worldwide. It is evident from the high level of content consumption on the internet. Hence, marketers or website owners use video content as a powerful tool to attract potential consumers and generate more leads.
However, it takes the right strategy to get maximum results. With the six handy tips mentioned above, you will have a better idea of how to use video marketing to improve your WordPress website so that it looks more compelling and can bring more qualified leads.