Every business wants to get new customers. However, do you know what is more important than getting new customers? The answer is to retain existing customers or customer retention.

Customer retention will drive increased revenue as existing customers return to shop at your store. To achieve that, you need to provide the best experience to increase customer loyalty.

Maintaining customer retention rates is one of the most important parts of growing a business. According to research, increasing the customer retention rate by 5% can result in profits of 25% to 95%.

In addition, the cost to retain existing customers is also much less than the effort to attract new customers. So, It is a must to know the right strategy for running a customer relationship for your WordPress store. Here are several best tips to improve customer retention for your WordPress store.

1. Leverage social media marketing

The best strategy for retaining customers is social media which engages your followers and creates a sense of community around your brand. This means you can share user-generated content, respond to their comments, and comment on their posts.

It can be in the form of various content such as social media videos, images, infographics, and so on. You can also leverage AI content marketing tools to help you generate social media content effectively. 

Besides being able to increase customer relations, this is also great for increasing customer engagement, improving their trust, and driving more sales.

Apart from that, you also make it easier for customers to reach your website by clicking on the shared links across platforms such as Twitter, Facebook, YouTube, and others. This method can also benefit your website.

2. Strive for better user experience

When it comes to retaining old customers, the best thing you can do is improve the user experience. The service and experience that customers get can determine whether they will continue to buy and support your business or not.

You can improve the user experience in various ways, one of which is by providing live chat 24/7 on your website, providing an attractive and mobile-friendly website design. 

That way, customers who visit your website are comfortable and can ensure that the process your customers go through can run smoothly. Your business will leave a good image for customers thereby making them come back.

3. Provide outstanding customer support

Customers who are already interested in your product will certainly contact you through the various ways that have been provided. Fast and precise service, especially through conversation, will provide satisfaction for customers.

Quick replies can increase customer satisfaction levels. You can also provide an estimate of how long it will take to solve their problem.

4. Create customer loyalty programs

One of the lures customers to survive is because of the loyalty program. This program will encourage customers to make repeated purchases for a certain amount to get other attractive benefits.

For example, when you shop at a mini market, surely you have been offered to register for the membership program, right? Usually, the rewards offered are in the form of bonus points or discounted prices every time you shop. This method is quite popular nowadays.

Loyalty programs are also included in efforts to improve customer experience.

5. Re-engage Past Clients

You can re-engage your old customers by always providing the latest information about your business and directing them to your website via email marketing. This could be information educating users about your product, informing you of the latest updates, or offering a promotion.

You can also take advantage of email automation to make it easier for you to send emails effectively to your customers. In addition, make sure you package your email content more attractively and soft sell so that your subscribers are not irritated and ask to unsubscribe.

Wrapping up

Acquiring new customers can indeed be a tough challenge for a business. Especially if the product they own begins its journey as the first product. Even so, retaining existing customers and building customer loyalty also has their challenges.

However, there are many strategies you can adopt to increase customer retention. All of these strategies can be completed by applying the top tips mentioned above. That way, you can run a business online through the website and get great results.